GML 313 Behavioral Economics and Decision Making

This course provides fundamental insights into how individuals think and make
decisions, emphasizing the role of choice architecture in influencing behavior. Similar to
BECE 301, students will learn how altering the decision-making context can impact
choices and outcomes. The course focuses on designing and rigorously testing choice
architectures to assist managers in making better decisions, creating value for customers,
and improving overall business performance. Through case studies and empirical
research, students will explore behavioral biases, decision-making frameworks, and their
applications in a global business environment.