BECE 304 Studies in Innovation and Entrepreneurship

This course covers the principles and methods of idea generation and development, such
as design thinking, systems thinking, and creativity. Students will learn to foster and
manage an organization or group culture of innovation and
entrepreneurship/intrapreneurship. The course also covers business frameworks and
models, connecting innovation and entrepreneurial initiatives to organizational objectives
and goals, and communicating, financing, or marketing new ideas.