BECE 306

BECE 306 Business, Government, and Society: Understanding Nonmarket Strategies

Morris Brown College > BECE 306 Business, Government, and Society: Understanding Nonmarket Strategies

Course ID

BECE 306

Level

Undergraduate

Semester

Credit

3.000

Method

This course examines the political, regulatory, societal, cultural, and natural factors that
shape the nonmarket environment of businesses. Students learn to analyze and
proactively manage the nonmarket environment through integrated market and
nonmarket strategies.