BUS-ES 201 Introduction to Social Media Management

Similar to BECE 201, this course provides an in-depth exploration of social media
management within the esports industry. Students will examine the unique dynamics of
esports culture and how social media platforms can be leveraged to build communities,
engage audiences, and promote events. The course will cover strategies for content
creation, audience analysis, and brand development specific to esports. Through practical
assignments and case studies, learners will develop the skills necessary to effectively
manage social media for esports teams, organizations, and events while understanding
the ethical considerations involved.