BUS-HM 243 Hospitality Sales Management

This course provides an in-depth understanding of sales management practices within the
hospitality industry. Students will explore the strategies and techniques essential for
driving sales and enhancing revenue in various hospitality segments, including hotels,
restaurants, and event management. Key topics include customer relationship
management (CRM), sales strategies, negotiation techniques, and performance metrics.
Through case studies, role-playing exercises, and practical applications, students will
develop the skills necessary to lead successful sales teams and create effective sales plans
that align with organizational goals.