BUS-HM 308 Global Hospitality Management (E)

This course provides an in-depth exploration of global hospitality management,
focusing on the challenges and opportunities presented by operating in an
international context. Students will examine cultural differences, global market
trends, and the strategic management of hospitality businesses across borders. Key
topics include international marketing strategies, global service standards, crosscultural communication, and the implications of globalization on hospitality
practices. Through case studies, discussions, and collaborative projects, students
will develop the skills necessary to manage and lead hospitality operations in a
diverse and dynamic global environment.