BUS-HM 315 Hospitality Services Marketing and Demand Management

This course provides a comprehensive overview of marketing strategies and demand
management practices specifically tailored for the hospitality industry. Students will
explore key concepts such as market segmentation, branding, promotional strategies, and
the role of digital marketing in attracting and retaining customers. Emphasis will be
placed on understanding consumer behavior and managing demand fluctuations through
effective pricing and service delivery strategies. Through case studies, group projects,
and practical applications, students will develop the skills needed to create and
implement successful marketing campaigns in various hospitality contexts.