BUS-HM 401 Event Management

This course provides a comprehensive overview of the principles and practices of event
management within the hospitality industry. Students will explore the planning,
organization, and execution of various events, including conferences, weddings,
corporate meetings, and festivals. Key topics include event marketing, budgeting,
logistics, vendor management, and risk assessment. Through case studies, hands-on
projects, and collaborative activities, students will develop the skills necessary to design
and manage successful events that meet client expectations and achieve organizational
goals.