Like BECE 201, this course introduces the fundamentals of social media management
within the nonprofit sector, focusing on the strategic use of social media to enhance
organizational visibility, engagement, and impact. Topics include content planning, the
creation of content calendars, meeting deadlines, effective team communication, and
leveraging analytics for decision-making. The course also explores financial planning
and budgeting for social media initiatives, as well as how social media strategies
compare traditional and alternative business models in nonprofit management and
leadership.
