OML 316

OML 316 Business, Government, and Society: Understanding Nonmarket Strategies

Morris Brown College > OML 316 Business, Government, and Society: Understanding Nonmarket Strategies

Course ID

OML 316

Level

Undergraduate

Semester

Credit

3.000

Method

Similar to BECE 306, this course examines political, regulatory, societal, cultural, and
natural factors shaping the nonmarket environment of businesses, teaching students to
analyze and proactively manage the nonmarket environment through integrated market
and nonmarket strategies.