OML 411 Strategic Planning

This course focuses on the principles and practices of strategic planning within
organizations. Students will learn how to analyze internal and external environments, set
strategic goals, and develop actionable plans to achieve those goals. The course covers
key concepts such as SWOT analysis, competitive advantage, resource allocation, and
performance measurement. Through case studies, group discussions, and practical
exercises, students will develop the skills necessary to formulate, implement, and
evaluate strategic plans that drive organizational success.